Brand Image Shaping of Hermès, Chanel, Louis Vuitton, Gucci, and Prada on Reverse Purchasing Platforms
The landscape of brand image building for luxury giants such as Hermès, Chanel, Louis Vuitton, Gucci, and Pradasocial media platformsinfluencer marketing
For instance, influencers often share videos of their daily outfits featuring Gucci
Reverse purchasing platforms also host online brand events, such as Prada's virtual product launch events. These digital showcases allow consumers to gain a deeper understanding of the brand's philosophy and product features, enhancing the brand's visibility and reputation among younger demographics. This shift towards digital-first strategies is proving to be more effective in engaging the tech-savvy, younger generation, ensuring that these luxury brands remain relevant and desirable in an ever-evolving market. For more insights on fashion trends and luxury branding strategies, visit Oksheet.