Home > Case Study: How Rolex, Patek Philippe & Cartier Boost Sales via Reverse Purchasing Platforms

Case Study: How Rolex, Patek Philippe & Cartier Boost Sales via Reverse Purchasing Platforms

2025-07-28
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AMIRI MA-1-0024

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Rolex watches (3 qualities 14 styles)-0396

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Balenciaga Triples (7 styles) -0515

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Louis Vuitton LV belt（36 style）-0246

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In recent years, reverse purchasing platforms (daigou)

Brand Collaboration Case Studies

1. Rolex

Collaboration Model:

Impact:28% sales increase Rolex反代购案例

2. Patek Philippe

Collaboration Model:

Impact:3X resale markup

3. Cartier

Collaboration Model:

Impact:19% higher conversion rates

Key Success Mechanisms

  • Demand Sieving:
  • Cross-border Arbitrage:
  • Trust Infrastruction:
  • Data Integration:
"The daigou ecosystem now accounts for 17% of our Asia-Pacific D2C pipeline" — LuxuryWatch Monthly Quarterly Report

Strategic Implications

As demonstrated by Oksheet.net's operational data (see performance metrics), reverse purchasing collaborations create symbiotic value: brands gain controlled market expansion while platforms access elusive inventory.

The future may see deeper integration — perhaps brand-owned daigou platforms or blockchain-based provenance systems for ultra-luxury timepieces.

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