The Role of Shopping Spreadsheets in Reverse Purchasing Platform Innovation
2025-07-19
With continuous digital transformation, spreadsheet tools emerge as pivotal data infrastructure when reverse purchasing platforms collaborate with technology partners. This paper explores how structured data tracking empowers operational optimization.
I. Multi-Dimensional Data Capture Framework
- Pre/Post Implementation Metrics:
- User Journey Mapping:
- Cross-Platform Benchmarking:

II. Implemention Case: AI-Powered Customs Calculator
Metric | Pre-AI (2022) | Post-AI (2023) | Δ |
---|---|---|---|
Duty Estimation Accuracy | 68% | 92% | +35% ↑ |
Cart Abandonment | 22% | 14% | -36% ↓ |
CS Inquiries | 47/week | 19/week | -60% ↓ |
The spreadsheet model identified performance gaps in JPY/KRW currency pair calculations, prompting real-time forex API integration.
III. Continuous Innovation Mechanism
- Agile Feedback Loops:
- TCO Modeling:
- Predictive Analytics:
Data-driven iteration cycles shortened from 90 to 45 days through automated Google Sheet → BigQuery pipelines