Introduction
Reverse purchasing platforms, where overseas buyers purchase local products for international customers, are rapidly growing in popularity. A data-driven approach using spreadsheets can significantly enhance marketing efforts by leveraging insights from major shopping agent websites. This article outlines a step-by-step guide to creating targeted promotional plans.
Core Benefit Areas
- Quantifiable data tracking:
- Budget optimization:
- A/B testing integration:
- Budget optimization:
Spreadsheet Implementation Framework
USER PERSONAS STRUCTURE
| Demographic | Product Preference | Platform Usage Pattern |
|---|---|---|
| 1. Age 18-25 2. Limited budget |
Trendy fashion Limited edition items |
Carts often left abandoned Competition promos cause churn |
CHANNEL PERFORMANCE DASHBOARD
| Platform | CTR | CAC ($) | Best Ad Time |
|---|---|---|---|
| Instagram via agents | 2.4% | 8.50 | 21:00-23:00 UTC+8 |
* All metrics should compare same time period evolution YoY
Strategic Deployment of CRM data into Spreadsheet
Brainstorm Three Title CTA Test Ideas
- Real-time product query simulation tool download
- Exclusive customization case studies integration of user-submitted images
- Brand local review+comparative shipping cost calculator map
Massive Importance Reminder
Always leave unpivoted raw platform analytics export in separate worksheet tabs before aggregation for annual audit comparatives study of seasonality fluctuations.
Script Automation & Trap Avoidance
Use Google Apps Script with API validator for:
- CAT tool content alternate versionsMulti-language FAQ generator
Key packages needed to scrape competitor algorithmically often via marketplace rating patterns jq+regex extracts .
Follow each web platform robots.txt agreements while gathering public repertoire datasets ethically.
Checklist Execution Steps