Market Share Trends of Luxury Watches on Reverse Purchasing Platforms: Rolex, Patek Philippe, Cartier & Samba
2025-06-04
The luxury watch market, particularly in reverse purchasing (daigou) platforms, is undergoing dynamic shifts driven by evolving consumer preferences, economic factors, and brand strategies. This article analyzes the projected market share trends of Rolex, Patek Philippe, Cartier, and emerging brands like Samba, providing actionable insights for collectors and investors.
1. Market Share Projections (2024–2026)
- Rolex:
- Patek Philippe:
- Cartier:
- Samba:
- Patek Philippe:
2. Key Drivers of Change
- Consumer Shifts:
- Economic Pressures:
- Platform Dynamics:
- Economic Pressures:
3. Strategic Shopping Advice
- For Investors:
- Daily Wear:
- Budget-Conscious:
- Trendsetters:
As the reverse purchasing market matures, aligning purchases with long-term value trajectoriesOKSheet